Communicate, Collaborate and Influence (CCI)

The Communicate, Collaborate and Influence (CCI) pre-convention programming is open to any Farm Bureau member interested in confidently connecting with consumers to build trust and confidence in American agriculture. The program is held at the AFBF Convention on Saturday from 1:00-3:30 p.m.

Make the most of your AFBF Convention experience!

Plan to COME EARLY to benefit from this valuable opportunity at the AFBF Convention!

Attendees may register for this program or simply join the sessions on-site.

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*This programming is hosted by the AFBF Promotion & Engagement Committee for the benefit of all convention attendees.

CCI Workshop Schedule

Slow Down to Speed Up: The Power In Listening
Lessons in building trust from hostage negotiators

Strengthen your consumer engagement skills by joining this engaging workshop led by law enforcement hostage negotiators! Hostage negotiators are trained to understand natural human responses to misconceptions, and they are experts at building trust through listening. So, this is your chance to learn how to slow down to speed up your impact for agriculture. During this enlightening and unique session, you will walk away with practical skills to use right away to create genuine connection, help consumers feel understood, reduce defensiveness, and gain influence through understanding. Don't miss it!